MAFMAD is not acepting entries
But A Split Second decision could be the start of a successful film career for an upcoming filmmaker as the Transport Accident Commission launches its short-film competition.

The TAC has partnered with the Melbourne International Film Festival for the Split Second Film Competition.

The competition challenges Victorians between 18 and 25 to enter a short film idea that features a message about avoiding distractions while driving and is a reminder for filmgoers to turn off their phones. Judged by a panel of film and advertising industry professionals, the winning concept will receive a $5000 prize and will work with a professional production company to bring their film to life using a $50,000 budget.


Brodie Lancaster, Social Media Manager, Lifelounge

Brodie Lancaster is the Social Media Manager at Lifelounge Agency and the editor of independent cinema zine "Filmme Fatales". She had a degree in Media and Cinema Studies from RMIT and spent two years as the editor of online video platform Portable TV before joining the Lifelounge team.

Michael Knox, Executive Creative Director, Grey

Michael Knox is thrilled to be part of MAFMAD again this year. He thoroughly enjoys debating the scripts and seeing the winners make their way on to the big screen. Michael joined Grey as Executive Creative Director in 2011 and brings a wealth of advertising and marketing experience across packaged goods, retail, brand, fashion and government enterprise.

Shannon Crowe & Jackson Harper, Creative, Grey

Shannon and Jackson are a young creative advertising team at Grey. This is their first year judging the MAFMAD competition but they feel fully qualified; having both graduated from RMIT's advertising course, Shannon also loves to reverse parallel park and is a self-proclaimed good driver. Jackson used to work in a video store, so he's got plenty of experience in critiquing films, plus they both know a good idea when they see it.

Hollie Willis, Producer, Grey

Hollie had an interest in the Film and Television world from a young age. After working at her local cinema throughout high school, and completing a course in practical Digital Video Production, she went on to study Film and Media in Wellington, NZ. After a stint overseas exploring Europe and the UK, Hollie landed in Melbourne keen to make waves in the Advertising industry. She joined Grey 3 years ago as a Creative Coordinator and as she learnt the ropes moved into her current role as a Producer working across a range of clients including TAC, WorkSafe, Melbourne Storm, GSK and P&G. This is Hollie's first year being involved with MAFMAD and she is excited to see what great ideas this year brings.

Nick Price, Media and Communications Officer, TAC

Nick was appointed as Media and Communications Officer with the TAC in March, following a career in journalism. His time as a reporter and presenter saw him work as far south as Launceston and Hobart and as far north as Townsville, at Southern Cross Television and Channel 7 respectively.

Enjoying a return to Victoria after five years interstate and overseas, Nick is looking forward to taking part in judging for the MAFMAD competition.

Elizabeth O'Dowd, Account Executive, Mitchell & Partners

After finishing at University, Liz started working in the media buying industry in 2008. Over the past five years she has worked at two media buying agencies on various clients including automotive, retail, and government categories. In her current role at Mitchell & Partners, she is training and mentoring some of the young media buyers.

This is Liz's first year as a MAFMAD judge and she's very much looking forward to being involved.

Gemma Radbourn, Sponsorship & Marketing Coordinator, TAC

Since late 2008, Gemma has been engaged primarily in youth targeted road safety campaigns and sponsorship at the TAC. Bringing road safety to 'the people' she has worked on events such as The Falls Festival, AFL football games, winery, soccer and country racing events. She has a breadth of experience translating TAC messages from stadiums to stages to make sure patrons get home safely.

Gemma has managed the TAC's Make a Film. Make a Difference, competition for the past four years and is looking forward to reviewing all of the ideas that are put forward in 2013.

Siobhan Jackson, Lecturer and Supervising Producer, VCA

Siobhan Jackson is a writer, director and teacher in Film & Television. In the late 1980's she studied painting at the Royal Melbourne Institute of Technology (RMIT) and the Victorian College of the Arts (VCA). Siobhan exhibited extensively until she returned to the VCA and completed a Masters in Film & TV production in 2005. Since then she has produced, written and directed a number of award winning short films, the most recent of which was a co-production with the University of Television and Film, Munich (HFF).

At present she is adapting an award winning Australian novel for the screen, writing a ghost film and shooting a short film set in Berlin at the end of WWII. Siobhan is a full time lecturer at the Victorian College of the Arts, School of Film & Television.

William Kewley, Producer, Mr Smith (Mentor)

Will has shifted between television and commercials for the last decade, engaging in long-form projects such as Kath and Kim, Rove and Before the Game and working on hundreds of commercials for various TVC production companies. During this time, Will has performed a myriad of roles from running, to writing, to production managing, to co-creating and co-starring in a Belgian reality TV series – and is currently a full-time producer at Mr Smith. Will is passionate about the industry and in particular fostering young and emerging talent.

Mike Reed, MRPP (Mentor)

Mike Reed , ASE, has been involved with film industry for over 35 years. From film projectionist to film/video editor. He ran one of Australia's top post production houses. Mike Reed and Partners Post Production. In Melbourne and Sydney. He has won "the person who contributed the most creatively" award twice  from the MADC (Melbourne Art Directors Club) He has accreditation with the Australian Screen Editors and is the FACTS Hall of Fame and was nominated for AWARD Hall of Fame.  Creativity and love of film continually loops through him.

Past Winners